Welcome to Isha
where affordability meets style and empowerment. Founded by Vijaya
Vaddera, a 22-year-old model and actor, Isha is not just a fashion brand—it is a movement born from personal struggle and a passion for inclusivity.
Vijaya’s journey, from leaving home in 2019 to working multiple jobs to sustain herself,
inspired the creation of Isha. Named after the Isha Foundation, reflecting her devotion to
Shiva, Isha stands for accessible fashion that does not compromise on quality or style.
Explore Isha today and join us in celebrating empowerment through fashion.
At Isha
Our mission is to ensure every woman can afford clothing that makes her feel
confident and beautiful. As a young entrepreneur, Vijaya promises customer satisfaction
and top-notch service, driven by her dedication to providing stylish apparel at affordable
prices.